The Centre for Tourism and Leisure Research (CETLER) has developed an in-house solution, the Miranda Tool, designed to measure travel distances with greater accuracy.
Have you ever noticed that navigation apps often underestimate travel time? A key reason is that many tools fail to account for two critical factors:
- Departure timing (date and time)
- Dynamic traffic flow patterns
By integrating these variables, using historical trends, Miranda enables more precise distance calculations, offering several key benefits:
- Enhanced accuracy: Better predict travel times and distances by accounting for peak-hour congestion and seasonal shifts.
- Streamlined urban planning: Support city planners in designing smarter infrastructure and reducing bottlenecks.
- Optimized logistics: Enable companies to schedule deliveries more precisely, cutting costs and minimizing delays.
- Greater sustainability: Reduce idling and congestion, leading to lower fuel consumption and emissions.
From urban planning to supply chain management, leveraging traffic data for precise travel distance measurement gives forward-thinking organizations a powerful, data-driven advantage.
How Miranda works: a visual comparison
The image below shows two travel distance calculations originating from Stockholm Central Station:
- Blue polygon: Travel distances calculated using specific departure time and traffic data.
- Purple polygon: Travel distances estimated without considering departure time or traffic data.
The contrast between the two measurements is clear.
